Born in Sri Lanka, originally Middle Eastern, attended primary school in North Korea.
I am a conceptual creative with a knack for copywriting and years of practicing art direction. Bringing a blend of cultural influences and a global perspective; from working in Cape Town, to Stockholm, New York, Hamburg and now Berlin.
With over a decade of experience in the advertising industry, I specialize in crafting visual narratives that connect with people across cultures. From sharing dishes around the dinner table to cooking up ideas with the team, I’m passionate about bringing people together, celebrating them and creating stories that leave an impression.
Brand Experience
BMW, Audi, Amazon Alexa, Amazon Prime Video, Mini, Coca–Cola, Jägermeister, Strongbow, Canon, Diesel, Spotify, Deutsche Bank, Neff, Brita, Nivea, Netto, Absolut, Audible, Sky, Saturn, Corny, Desperados, Deutsche Telekom, WWF, KFC, British American Tobacco, Lufthansa, Bill & Melinda Gates Foundation, New business.
Achievements
Clio Awards X3
New York Festivals X4,
New York Festivals AME: X5,
London International Awards X4,
Euro Best Grand Prix X1
Euro Best X5
ADC Germany X8
Deutscher Digital Award X1
IF award X2
Ramses X1
Webbys X2
Spikes Asia X2
Creativity International Award X2
Future Award - Germany winner
New York Festivals Grand Jury Member - Mobile Category
New York Festivals Grand Jury Member - Film Category
Creative LIAISONS Las Vegas - Mobile Category
Work Experience
MediaMonks - Berlin - BMW Global, Senior Art Director, 01 / 21 – Present
Byond.One - Hamburg - Amazone Prime Video & Alexa, Creative lead, 12 / 20 - 11 / 20
Geometry Global - Hamburg - GLO Germany, Senior Art Director, 12 / 2019 - 11 / 2020
Jung Von Matt, SAGA - Hamburg - Senior Art Director, 07 / 2019 - 08 / 2019
Philipp Und Keuntje - Hamburg - Audi Global, Art Director, 09 / 2016 - 05 / 2019
Serviceplan International - Hamburg - BMW Global, Jr Art Director, 02 / 2014 - 08 / 2016
Grey - New York - Miami Ad School Intern, 07 / 2013 - 09 / 2013
Serviceplan - Hamburg - Miami Ad School Intern, 04 / 2013 - 06 / 2013
Le Bureau - INGO - DDB - Stockholm - Miami Ad School Intern, 01 / 2013 - 03 / 2013
Saatchi & Saatchi - Cape Town - Junior Graphic Designer, 04 / 2011 - 10 / 2012
Education
Harvard Business School - Disruptive Strategy, 2020
Miami Ad School Europe - Concepting & Art Direction ( Hamburg ), 02 / 2012 - 12 / 2014
Miami Ad School New York - Concepting & Art Direction, 07 / 2013 - 09 / 2013
Damelin - Cape Town - Diploma in Media & Communication Design, 02 /2008 - 12 / 2010
Charted Institute Of Marketing - Diploma in Marketing, 10 /2004 - 12 / 2006
British A levels - GCSE - 09 / 2004
Languages
English - Arabic Fluent , German Level B1