I am a Sri Lankan-born Palestinian, who attended primary school in North Korea (no joke). After more moving around, I ended up in Cape Town where I finally entered the wonderful world of advertising. Soon my natural FOMO brought me to Miami Ad School in Hamburg. I've been living and working in Germany ever since graduating in December of 2013, and currently based in Berlin.
I've been lucky to live and work in various countries, it’s given me the ability to not only observe culture but to affect it too. With over a decade of experience in advertising, my strengths lie in campaign concept development, Art Direction with the utilisation of AI, and creating effective strategies to deliver impactful results.
Brand Experience
BMW, Audi, Amazon Alexa, Amazon Prime Video, Mini, Coca–Cola, Jägermeister, Strongbow, Canon, Diesel, Spotify, Deutsche Bank, Neff, Brita, Nivea, Netto, Absolut, Audible, Sky, Saturn, Corny, Desperados, Deutsche Telekom, Teleclub, WWF, Lego, KFC, British American Tobacco, Lufthansa, Bill & Melinda Gates Foundation, New business.
Achievements
Clio Awards X3
New York Festivals X5,
New York Festivals AME: X6,
London International Awards X4,
Euro Best Grand Prix X2
Euro Best X6
ADC Germany X8
Deutscher Digital Award X1
IF award X2
Ramses X1
Webbys X2
Spikes Asia X2
Creativity International Award X2
Future Award - Germany winner
New York Festivals Grand Jury Member - Mobile Category
New York Festivals Grand Jury Member - Film Category
Creative LIAISONS Las Vegas - Mobile Category
Work Experience
MediaMonks - Berlin - BMW Global, Senior Art Director, 01 / 21 – Present
Byond.One - Hamburg - Amazone Prime Video & Alexa, Creative lead, 12 / 20 - 11 / 20
Geometry Global - Hamburg - GLO Germany, Senior Art Director, 12 / 2019 - 11 / 2020
Jung Von Matt, SAGA - Hamburg - Senior Art Director, 07 / 2019 - 08 / 2019
Philipp Und Keuntje - Hamburg - Audi Global, Art Director, 09 / 2016 - 05 / 2019
Serviceplan International - Hamburg - BMW Global, Jr Art Director, 02 / 2014 - 08 / 2016
Grey - New York - Miami Ad School Intern, 07 / 2013 - 09 / 2013
Serviceplan - Hamburg - Miami Ad School Intern, 04 / 2013 - 06 / 2013
Le Bureau - INGO - DDB - Stockholm - Miami Ad School Intern, 01 / 2013 - 03 / 2013
Saatchi & Saatchi - Cape Town - Junior Graphic Designer, 04 / 2011 - 10 / 2012
Education
Harvard Business School - Disruptive Strategy, 2020
Miami Ad School Europe - Concepting & Art Direction ( Hamburg ), 02 / 2012 - 12 / 2014
Miami Ad School New York - Concepting & Art Direction, 07 / 2013 - 09 / 2013
Damelin - Cape Town - Diploma in Media & Communication Design, 02 /2008 - 12 / 2010
Charted Institute Of Marketing - Diploma in Marketing, 10 /2004 - 12 / 2006
British A levels - GCSE - 09 / 2004
Languages
English - Arabic Fluent , German Level B1