1
2
3
4
5
6
BMW introduces the iX2, its first all-electric model in the X2 Series, featuring virtual influencer Lil’ Miquela. With 2.7 million Instagram followers, Lil’ Miquela is the star of a campaign highlighting the joy of driving and the beauty of real life.
The iX2 was revealed in the metaverse, setting the stage for a digital-focused campaign that connects the digital and real worlds, targeting younger audiences and promoting a positive a positive attitude toward our digital realities