The M5 is an iconic model with a rich history, and it’s been an exciting opportunity to work on the first BMW M5 plug-in hybrid. With ‘Duality Untamed,’ we aimed to showcase the M5’s essence: a blend of performance, innovation, power, and style. The film features Justin O’Shea, a luxury fashion influencer, and the vehicle staged in contrasting worlds, creating a dynamic experience that unifies these elements.
DIRECTOR: Knut Burgdorf PHOTOGRAPHER: Agnieszka Doroszewicz
ROLE: Concept and Art Direction