Copy Driven Conceptual Art Director
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THE RUSH - BMW M4

Interior Spread

The campaign’s film celebrates the thrill of driving, immersing you in the dynamic BMW M experience. With energetic visuals and slow-motion effects, it captures the euphoria, ecstasy, and unmatched freedom of being behind the wheel.

DIRECTOR: Lukas Tielke PHOTOGRAPHER: Felix Aliberti ROLE: Concept and Art Direction